Augmented Reality in Marketing & Retail

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Augmented reality (AR) technology has the power to bring an image to life. Whether that image be a magazine ad, a label, or even a view of a shop window, customers can experience a new level of  interaction with their favourite brands and products. Traditional marketing methods are overused and the audience has been desensitized, but AR is innovative and unique, capturing the attention of the customer in the most engaging way.

With your phone’s camera view and an AR-enhanced object or image, a world of discovery and entertainment is available at the click of a button, or should we say, at the scan of an image. The possibilities for AR technology are endless, if you can imagine it, it can be realized. Check out our favourite examples of how some of the biggest brands out there are using AR technology to truly capture and engage their audience.

STARBUCKS
This past Valentine’s Day, customers were able to send a special message through the Starbucks app using Augmented Reality. How cute is this?

IKEA
Can online shopping get any better? Simply scan your IKEA catalogue to view the products in your own home!

NATIONAL GEOGRAPHIC
A live broadcast of Augmented Reality in Rotterdam, onlookers can watch themselves “interacting” with everything from astronauts to zebras!

IBM SHOPPING APPA
IBM discovered that 58% of consumers wanted more product information in-store before making a final purchase. With this brilliant shopping app, IBM connects you with all the information you need to know about your favourite products – and maybe gets you to try some new brands too!

CONVERSE
Try shoes on virtually! Hold the phone camera above your foot to see how different shoe styles will look on your feet.

 

Like these examples? At Earthlandia, we specialize in mobile app development and augmented reality technology. Give us a call if you want to create something like this for your company!

Cheers,
The Earthlandia Tea

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